10x10 Industrial

The Design Indaba 10x10 Industrial Project matches 10 South African manufacturers with 10 teams of local and international designers.

The Design Indaba 10x10 Industrial Project was conceptualised by Design Indaba alumni Denis Santachiara and Satyendra Pakhalé, and Design Indaba founder Ravi Naidoo. South Africa’s less-than-prolific manufacturing sector needs revitalisation. It holds promising potential for this country’s economy, but to compete with global industry we need to move beyond commodities and introduce more value-added products to our economic mix. To do so successfully, it is crucial that we link design into the manufacturing industry.

In structuring the project, ten local manufacturing companies, noted for their distinctive competencies in a particular niche – from injection moulding to sheet metal work – were matched with ten design teams, comprising ten international designers and ten South Africans, all alumni speakers of Design Indaba. These super-groups were commissioned to collaborate in the design and manufacture of ten products for the local and international market.

The project has teamed the likes of Yves Béhar with Marc Ruwiel (Ideso), Maxim Velčovský with Heath Nash, Matali Crasset with Gerard Back and Philip Loxton (Mila), Richard Seymour with Roelf Mulder (…XYZ), and Ineke Hans with Egg Design’s Greg and Roche Dry. Look out for more information on the first prototypes, due to hit production lines soon.

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Denis Santachiara is an anomalous designer and an outsider of the international outline of design, beginning his career marrying art and design.

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Satyendra Pakhalé is a multifaceted designer active in various fields, from industrial design to architecture.

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Yves Béhar is the founder of the San Francisco and New York integrated design agency, fuseproject.

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Award-winning industrial design consultancy Ideso aims to improve its customers' competitive advantage through professional design

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A graduate of the Academy of Arts, Architecture and Design in Prague, Maxim Velčovský focuses on the design of products and their context.

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Heath Nash is a product designer best known for turning waste materials into covetable designs.

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Matali Crasset is a French product and industrial designer

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Richard Seymour is one of Europe’s best-known product designers.

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Dutch designer Ineke Hans is the founder of INEKE HANS/ARNHEM in Holland, a design studio that specialises in industrial design and 3D projects.

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Egg Designs is a Durban-based studio by Greg and Roché Dry, both of whom are also curators for Design Indaba Expo.