Online Advertising
Advertisers can place web banners on the home page, content pages or run-of-site, on a month-to-month basis or CPM (per 1000 impressions). Sponsors have the opportunity to underwrite content series, for example custom-produced original design video series, or specific sections of the website. Pre- or post-roll video ads can also run on all our own bespoke videos and the full-length Conference Talks. We also run editorial and video advertorials on design-related content promotions.
Contact us for rates | See examples of sponsored content
Designindaba.com
Website Content
Designindaba.com is a global online publication that serves as a comprehensive design portal for news, feature articles, image galleries, conference talks, original video series and more. We seek to bring you the very best in design. Design that impacts the 99% and which has global relevance. With over 8 new content pieces per day relating to the South African and international design industry, including at least 1 bespoke video.
Designindaba.com welcomes around 100 000 unique visitors per month making it one of the largest niche design publications within South Africa. This also positions Designindaba.com in the international arena as a powerful global player.
Our online publication is one of our greatest assets, second only to the Conference, and increasingly allows us to export African and South African creativity to the world.
Online Audience
Designindaba.com received over 1.5 million annual visits, 1.3 million unique users, 27 000 newsletter subscribers, 28 million page views and 130 000 social media followers across Twitter, Facebook, and Instagram,
In addition to the website, Design Indaba’s videos have received over 700 000 views across YouTube and Vimeo. Design Indaba also has two mobile apps, the Design Indaba video app and the Design Indaba Festival app.
The visitors are representative of 224 countries, with the most traffic being from South Africa. Our primary target audience is South African which makes up a large chunk of 40% while our secondary target audience is global making up 60% of our audience consisting of the United States, United Kingdom, Netherlands, Germany, India, France, Canada, Brazil, Australia and other countries. Our audience profile fits into LSMs 8 to 10.
Web Strategy
The designindaba.com strategy is to spread the impact and values of the Design Indaba brand throughout the year, which are fundamentally to grow design, to inspire and to drive a better world through creativity. The website allows Design Indaba to spread this impact globally, reaching people who are unable to attend Design Indaba Festival, reinforcing fraternity within the creative industries and increasing local awareness of high-quality design that makes a real difference.
IAB
Design Indaba is a member of the IAB South Africa. Designindaba.com ranked 152 worldwide in the February 2015 audit.
Contact
To advertise on designindaba.com please email advertising[at]designindaba.com.
