Design Indaba offers standard advertising options and bespoke sponsorship packages for designindaba.com. Advertisers can place web banners on the home page, content pages or run-of-site, on a month-to-month basis or per number of impressions. Sponsors have the opportunity to underwrite video series, for example sponsoring coverage of international design events, or specific sections or pages of the website. Post-roll video ads can also run on our non-sponsored videos.
Over the past year, the Design Indaba website has undergone a radical overhaul. The website functions as a comprehensive design portal for news, videos, image galleries, speaker talks, projects, events and more, and provides added value to sponsors in the events section. With already more than 3 000 pieces of content relating to the South African and international design industry, and over 600 bespoke videos, the website positions Design Indaba in the international arena as a powerful global player.
Designindaba.com received 428 798 visits from November 2012 to October 2013 and 1.39-million pageviews. People spend an average of 4 minutes on the site. The visitors are representative of 209 countries, with the most traffic being from South Africa (37%), followed by the United States, United Kingdom, Netherlands, India, Germany, France, Brazil, Canada, Australia and Italy. Our audience profile sits between LSMs 7 and 10. Overall, the site received 23% direct traffic, 31% from referring sites and 46% through organic search engine traffic sources.
In addition to the website, Design Indaba's online presence is felt across social media channels, including Twitter (over 34 700 followers), Facebook (over 13 000 likes), YouTube (104 500 video views) and Vimeo (176 000 plays).
The designindaba.com strategy is to spread the impact and values of the Design Indaba Conference and Expo throughout the year, which are fundamentally to grow design, to inspire, and to encourage a better world through creativity. The website allows Design Indaba to spread its impact globally, reaching people who are unable to attend Design Indaba events, reinforcing fraternity within the creative industries and increasing local consumer awareness of high-quality design.
To advertise on designindaba.com please contact:
Sarah Jayne Fell
Tel: +27 21 465 9966
For bespoke sponsorship packages please contact:
Tel: +27 21 465 9966
To find out more about Design Indaba click here.