Advertise

Online Ratecard

Design Indaba offers standard advertising options and bespoke sponsorship packages for designindaba.com. Advertisers can place web banners on the home page, content pages or run-of-site, on a month-to-month basis or per number of impressions. Sponsors have the opportunity to underwrite video series, for example sponsoring coverage of international design events, or specific sections or pages of the website. Post-roll video ads can also run on our non-sponsored videos.

Download our online ratecard here

Designindaba.com

Website Content

Over the past year, the Design Indaba website has undergone a radical overhaul. The website functions as a comprehensive design portal for news, videos, images, speaker presentations, projects, events and ecommerce, and provides added value to sponsors in the events section. With already more than 3 000 pieces of content relating to the South African and international design industry, and over 300 bespoke videos, the website positions Design Indaba in the international arena as a powerful global player.

Online Audience

Designindaba.com received 464 929 visits from May 2011 to April 2012 and 383 783 unique visitors. People spend an average of 4 minutes on the site. The visitors are representative of 207 countries, with the most traffic being from South Africa (approximately 40%), followed by the United States, United Kingdom, Brazil, Germany, Netherlands, Canada, Italy, France and India. Our audience profile sits between LSMs 6 and 10. Overall, the site received 21.09% direct traffic, 37% from referring sites and 41.34% through organic search engine traffic sources.

In addition to the website, Design Indaba's online presence is felt across social media channels, including Twitter (over 16 000 followers), Facebook (over 6 800 likes) and YouTube (almost 50 000 video views).

Web Strategy

The designindaba.com strategy is to spread the impact and values of the Design Indaba Conference and Expo throughout the year, which are fundamentally to grow design, to inspire, and to encourage a better world through creativity. The website allows Design Indaba to spread its impact globally, reaching people who are unable to attend Design Indaba events, reinforcing fraternity within the creative industries and increasing local consumer awareness of high-quality design.