Nathan Reddy is one of South Africa’s most passionate and respected design specialists, and founder of one of South Africa’s most awarded design studios - Grid Worldwide Branding and Design.
Reddy started his career in branding and advertising in 1990 at FCB. He later joined TBWA/Hunt/Lascaris as head of design and was a founding member of DDB in South Africa and of TBWA/Gavin/Reddy. He has refreshed and rebranded some of the world’s most iconic brands, been the recipient of many accolades and has judged both local and international design awards. His work has been published extensively globally.
Reddy has been actively involved in the transformation and invigoration of the South African creative industry and serves on the board of the Creative Circle. He is also the founder of the Brand Council of South Africa. He is the driving force behind GRID’s philosophy, “The world doesn’t need another brand”. #Makeitmeansomething.