I have spent many hours schussing speakers around conference venues trying to secure interviews. It’s always frustrating; it can be fruitless. So at this year’s amazing Design Indaba in Cape Town, we decided to do something a little different, and when we asked speakers if they had “ a spare five minutes” we literally meant it. Five Minutes With… does exactly what it says on the tin; take great creative minds, ask them a range of questions (some silly, some more serious) and bring it all to an end around the five-minute mark.
The results were better than we could have expected, with a host of art and design insight in amongst Stefan Sagmeister revealing he never saw Night At The Museum, IDEO’s Tom Hulme relating a traumatic childhood experience (for his sister) and Hans Ulrich Obrist basically ignoring the format. Enjoy!
Hans Ulrich Obrist