Martí Guixé on food karaoke, edible objects and techno-tapas

At Design Indaba Conference 2013 Martí Guixé shows us how to eat pasta with your fingers and lollipops without your hands.

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Martí Guixé is a Catalonian food, industrial, interior and product designer living in Barcelona. In this talk from Design Indaba Conference 2013, Guixé takes us on a visual tour of his work from the 90s to the present, grouping his work into six relevant topics. 

Ten years into his career, Guixé drew a diagram that showcased his various exhibits and projects. The diagram splits his work into three fundamental sections: Design 2.0, work that uses design as a tool; Ex-Designer, which showcases the way he works with design – leaving out the bad and only keeping the good; and Food design. Using these three topics as the basis for his talk Guixé highlights his more humorous projects.

In a section titled “Edible objects”, Guixé explains his interest in mass production.

Food is mass produced but no one sees it as an object. I wanted to design food as though it is a product, he says.

Guixé’s examples of his work with food include: Tapas Pasta, or pasta that can be eaten as finger food; I-Cakes, a cake whose icing displays the percentage of its ingredients; and a Hands-Free Lollipop.

Guixé also covers projects that feature interaction between people and objects. His GAT FOG project saw him redesigning an art gallery and eliminating the need to carry around a glass by creating a Gin and Tonic fog throughout the space. Other interactive works included Car Mirror, which allows people to look at themselves inside their cars before entering a city; and Sculpt Me Point, which saw people creating their own unique sculpture in a city.

Guixé has also worked on a number of interior designs including a showroom for Alessi, a pop-up shop for Camper and various retails stores around Europe – some of which he famously decorates by using his budget to throw massive parties before the store opening, encouraging partygoers to paint on the walls.

Watch our interview with Guixé at Design Indaba 2013 here >

Watch the Interview with Martí Guixé