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Product designer Brynjar Sigurðarson is interested in how objects and stories are related. In this quirky and humorous Pecha Kucha talk at Design Indaba Conference 2012, Sigurðarson speaks about making a fictional character so that he can also make the objects around the character. He created a backpack resembling an animal to help his fictional character while hunting in the woods. The backpack allows easy transportation of objects needed for hunting while attracting other animals. He further tells a story of a man and his coffee mug on a fishing boat in Iceland.