Grolsch is a global supporter of contemporary art and design, and we are very proud to commence a three year partnership as a key sponsor of Design Indaba in 2010. This event is undoubtedly one of the continent’s preeminent showcases for creativity, design and innovation and is a key celebration of those who defy convention and who continue to push boundaries.

For almost 400 years Grolsch has celebrated the courage to do things differently, starting with a maverick founder who was inspired by delivering an original beer in every sense; through to Theo de Groen who insisted on packaging Grolsch  in an iconic swingtop bottle in 1897; to the present day brewers who choose never to compromise.

We see the partnership with Design Indaba as a natural fit. Like Design Indaba, Grolsch celebrates those innovative individuals who have the vision and courage to do their own thing, those who refuse to go quietly and those who, in doing so, make their mark on the world. Whether it’s the ground breaking design, cutting edge décor or innovative new media that is showcased at the event, the creativity and passion that is displayed is a true reflection of this spirit.