INSPIRE / NEWS & ARTICLES

Inside today’s pantry

Posted on May 15th 2009

crEATe is a timely overview of the state of our world’s pantry, researched and written by the Future Laboratory, published by Gestalaten.

Over the past few years, food and eating have become hot topics for designers. Whether it be for social, ethical or environmental reasons; whether it be about scarcity or excess, aesthetic or ration, consumption or abstinence… Food has been, well, “deconstructed”.

crEATe is a timely overview of the state of our world’s pantry, researched and written by the Future Laboratory, and published by Gestalaten. Remarkably contemporary, crEATe speaks in that new-fangled food jargon: locovore, ethical eating, superfruit, food miles, organic, fair trade, slow food, urban farmers, gastro-thrifts, hyperfoods… It’s striking how just a few years ago, one might think that this book was written in a foreign language.

A holistic overview of the food industry, the book covers food preparation, sourcing, presentation, packaging and eating spaces. Providing enough information for the beginner to log in, there is also enough commentary and context for the more advanced foodie to expand. Not content with only describing today, the book looks to the future through the experimental work of vanguard designers such as Marti Guixé, Frank Tjepkema, Lucy Orta, Futurefarmers, Marije Vogelzang and more.

crEATe is a substantial hardcover display book that, besides the fabulous photos, demands to actually be read.

Martí Guixé

Born in 1964, Martí Guixé is a Catalonian designer living in Barcelona and Berlin. He graduated in interior design from Elisava in Barcelona in 1985 and studied industrial design at Scuola Politecnica di Design di Milano in 1986.

Frank Tjepkema

After studying at the Technical University of Delft for two years, Frank Tjepkema graduated in 1996 from the Design Academy Eindhoven. Following this he obtained an MA degree in 1998 from the Sandberg Institute in Amsterdam.

Lucy Orta

Born in Sutton Coldfield, United Kingdom, in 1966, Lucy Orta is an artist and designer living in Paris. Trained as a fashion designer at Nottingham Trent University, Orta’s early sculptural work examines the boundaries between the body and architecture, investigating their common social factors such as communication and identity.

Marije Vogelzang

Having graduated from the Design Academy Eindhoven, Marije Vogelzang specialised in "eating-design". Working as an inspirator and consultant for any food-related business, she started her design studio/restaurant Proef (which means tasting or testing) in Rotterdam in 2004.

Amy Franceschini

Amy Franceschini was born to a farming family and grew up in California's San Joaquin Valley. She graduated with a BFA in photography in 1992, and went on to further her studies in design.

Josh On

Josh On hails from New Zealand where he completed his BA in sociology. He spent six years in London working on various design jobs in television, computer gaming and Internet companies, before completing an MA in Computer Related Design at the Royal College of Art in London.

Q209: Superhuman

The "Superhuman" edition explores how important it is for creatives to imbue the future with humanity, feeling, passion and empathy.

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