Effective Creativity and Woolworths

Design Indaba and Woolworths on effective creativity at the Loeries Creative Week Durban 2017.

Branding influences the way we see the world and the annual Loeries Creative Week champions the people who shape that conversation.

For 2017, we teamed up with Woolworths to highlight the work awarded for their sponsored category, Effective Creativity, which highlights innovative campaigns from around the globe.

Our sponsorship of the Effective Creativity Award at the Loeries underscores our passionate commitment to creativity, and recognition of its role as a critical commercial tool. - Woolworths

We also scoured the archives of the annual Design Indaba Conference to give you insight into advertising giants like Marcello Serpa, Dan Weiden, and Erik Kessels.

Watch the greats below: