INSPIRE / MAGAZINE

Q310: Made in India - Once We Were Cool

Design Indaba magazine invited Mohit Jayal and V Sunil of W+k Delhi to guest edit our "Made India" edition - "Once We Were Cool".


India’s newspaper industry has shifted radically, from its inception as a tool in the fight for independence to a mouthpiece for the elite.

Regarded for decades as a model airline for its service, image and professionalism, Air India was once an Indian icon.

Bangalore of yore was referred to as “the pensioner’s paradise.”

How “Made in India” has gone from ornate handcrafted goods to cheap ethnic products for export.

Trance music, invented in India, 400 BC.

The source of Indian civilization happened in harmony with nature. In fact, forests are central to Indian development and progress.

From the Golden Age of the 1950s to Bollywood today, Indian films have come a long way. They are bigger, but are they better?

For those that have tuned in to Goa in the recent past, in the 1980s it was much more difficult to access than it is now.

Vastu Shastra is the ancient Indian architectural practice of constructing buildings in harmony with nature.

India’s elite and middle classes fail to notice that their obsession with cash has left them morally and culturally bankrupt.

The defiant battle cry of the Indian National Army.

Kalarippayattu, often called Kalari, is one of the world’s oldest martial arts still in existence.

Not long ago we were a sexy, stylish and original-looking country. We had elegance, grace, sensual rituals and rhythm to our daily lives.

Meals in India, even in their simplest form, are akin to ritual and are treated accordingly.

Maharaja Bhupinder Singh was a patron of the finer things in life, best remembered for his opulent lifestyle.

An outlaw, a style icon, an artist, a politician, a freedom fighter and a sultan – meet the women who ruled.

Style Mannan (King of Style), Periya Thaliavar (Big Boss), Supernova and Superstar – Rajinikanth’s nicknames say it all.

If someone tells you the sari is back, don’t believe them. It never went away in the first place.

The typography in India has always reflected its dynamism.

Uniforms express ideals, or the lack of them.

They were iconic and unforgettable. They had unique styles and distinctive personalities. They left an indelible mark on Bollywood.

What caused a water riot and water-logged Delhi at the same time, asks Pradip Saha.

There is evidence that we were once good at it. Once.

It’s gone.

They don’t make them like they used to. Zeenat Aman was always going to get the attention she enjoyed.

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