From the Series
First Published in
Edited by Nishit Kumar and Anil Varma, Nation Branding (Icfai University Press) is an investigation into what it means to be a nation.
The various contributors all look at nation branding from a different perspective. It looks at the parameters of so-called nation branding and who creates them. To what extent are our nations formed by politics, philosophy and economics? It also explores different ways in which nations are being branded and why this is happening.
A substantial section of the book focuses explicitly on nation branding in India but given India's prominence in the world today, these pieces are both relevant and interesting. Part textbook, part industry manual, Nation Branding gives the reader a lot to think about.