“It may be an unfashionable and elitist mindset,” says Chris Clarke, CCO of DigitasLBI in London, “but brands can and should take control in shaping culture.”
A team of creatives have designed a clothing concept that allows the wearer’s feelings and facial expression to play a role in the creation of a garment.
Naeem Biviji of Studio Propolis talks us through designing in the difficult Kenyan context to yield products that are not just "good enough for Africa".
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