Yves Béhar: design is a generous endeavour

For Yves Béhar design needs to focus on the person that will receive the experience of the product or system being designed.
Posted 11 Oct 12 By Design Indaba Duration: 00:05:34 Design Thinking • Product Design Interviews / Video Interviews Comments

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Yves Béhar
Yves Béhar
Yves Béhar is the founder of the San Francisco and New York integrated design agency, fuseproject.
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For Yves Béhar design is a generous endeavour, aimed at giving people something. Speaking at the 2012 London Design Festival, he says that the first step to good design is focusing on the person receiving the experience.

Béhar talks about the One Laptop Per Child project and building digital experiences – combining bits (in the software) with atoms (in hardware).

He also discusses the rebranding of SodaStream and the values they were trying to communicate with this 100-year-old brand, such as sustainability and pleasure. These values inform the design of the bottle, both in terms of the user experience and the aesthetics.