Ilya Kalimulin's Unexpected Products are a quirky jab at brands we love

What would an air horn made by Pampers look like? How about bullet casings made by M&M?

Russian graphic designer Ilya Kalimulin has created a photo series that takes an interesting jab at some famous brands. It is an imagined range of products that turn the idea of a curated brand identity on its head. 

The series, Unexpected Products asks questions like, “What if Kinder Surprise candy was reimagined as a condom?”.


The Moscow-based artist creates a visual joke of brands such as Heinz, Lipton and M&M. 

In a world where brands take meticulous care of how they are represented and who they are associated with, Kalimulin imagines products in a tongue-in-cheek way. 





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