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In support of environmental activism against global warming, Cape Town creative agency the Design Works is going green by partnering with appropriate suppliers and encouraging their clients to become more aware of environmentally friendly design, paper and printing choices. Adopting the ethos of "greener design for a greener tomorrow", the agency is calling on the industry to rally to this cause. Meanwhile, Zoom Advertising - Ogilvy's retail advertising agency - is the first agency to become carbon neutral in South Africa. After analysing its total carbon footprint in terms of electricity, paper usage, motor vehicle travel by staff and executive air travel, the agency offset their footprint by planting trees with Trees for Africa.
