Hella Jongerius has used a variety of colours to relook and redesign one of the most iconic pieces of the 20th century.
Hang-It-All was first designed in 1953 by Charles and Ray Eames to provide a cheerful alternative to conventional clothes hooks. Instead of using simple hooks, the duo used brightly coloured wooden spheres, which attractively encouraged children to hang up “all their things”. Now Jongerius has used her colour chart titled “Daylight Wheel”, to recolour the celebrated clothes hooks for Swiss furniture company Vitra.
Jongerius believes that in recent decades the paint industry has focused too exclusively on standardisation and quantity. Thousands of paint colours are manufactured but are designed to look the same under all conditions, regardless of the light source. The “Daylight Wheel” was designed to show the irregularities in paint when exposed to different light volumes to provide a richer experience of colour.
The “Daylight Wheel” shows 34 colours in a broad palette of nuances when exposed to five different types of daylight. This yielded different optical colour temperatures, which she used as the basis for recolouring Hang-It-All.
Colours include white tones, yellow tones, red tones, green and blue tones, as well as a happy multicolour set.