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What can your creativity do?

Posted on May 1st 2009

A lively series of quotable quotes from the speakers at the Design Indaba Conference 2009.


“True inspiration is looking at something really different and getting a new idea for something that relates to yourself.” Marian Bantjes

“We want people to draw on their own walls.” Vincent Baranger

“When you have a garden, you have to take care of things that grow very quickly and others that grow never, while others take years and years – that entropy teaches you a lot.” Patricia Urquiola

“I like to make vases that are so beautiful, you don’t need flowers.” Marcel Wanders

“The new design is about getting to a new state of perpetuity. Currently, practically nothing we do, we can do indefinitely. Almost everything we do today, we rely on exhausting resources that are not infinite.” Bruce Mau

“The problem is that the Eiffel Tower is in danger.” Claire Renard

“Fear is simply psychological protection. It boils down to you trying to protect something.” Sean Adams

“As a designer you don’t necessarily have to create everything or discover stuff, sometimes it’s just about identifying the potential that a particular material has.” Luyanda Mpahlwa

“There are arguments both ways: Is it more sustainable to use paper or digital technology? You have to make sure that what you do with your resources counts.” Lynda Relph-Knight

“The captivating rhythm of contrast and colour can be a musical experience.” Jay Osgerby

“I wanted to create visually what I heard in music.” Jannes Hendrikz

“This place rocks.” Keith Rose

“I want to be a rock’n’roll star.” Javier Mariscal

“There are a lot of choices that as designers we can make alone, but there are also a lot of choices that that we can’t do alone.” Anthony Lebossé

“The establishment doesn’t want to know about how capable and connected we are on a grassroots level.” Mohit Jayal

“We envision empowering people locally to identify the problems that matter and then to help solve the problems, while inviting everyone else in the world to also solve these problems.” Dwayne Spradlin

“Everyone’s capable of design, everyone’s a designer, it’s about how we apply ourselves in thinking about solutions for the future in using raw and recycled materials.” Stephen Burks

“The divide between making and design really keeps the designer unaware of how toxic and dirty a lot of our materials are.” Zoë Coombes

“You have to stare for a long time into the object’s eyes…” Fiona Raby

“I sometimes feel that my process is digging, but other times it’s swimming and other times it falls from the sky.” Dai Fujiwara

“We decided to reverse the process, starting with colour and then working with shape.” Edward Barber

“A new design bible is being written.” Li Edelkoort

“It need not be complex and indulgent to tell a story effectively.”  Craig Wessels

“This is a serious car. Electric cars are usually either wacky or tree hugger, but you don’t do that if you want to change the world.” Keith Helfet

“We automated everything: rule lines, font changes, baseline shifts, rotated type, knockouts, overprints, colour-coded rules, drop shadows, photo placement and even simultaneous content revisions directly to the web… but then, since when is speed ever enough?” Rick Valicenti

“We’re in a moment where we’re all questioning if excess is going to be viable anymore, but then does everything have to become overly minimal or does it also involve something that is very evocative?” David Boira

“Technology doesn’t have to be dry and boring and geeky. It can be imaginative and poetic.” Anthony Dunne

“I want to make bright peace world.” Nobumichi Tosa

“We are the problem, well, at least, design is the problem. And we have to understand that to find a new way to complete our jobs.” Jean-Sébastien Blanc

“Great ideas aren’t always possible, that’s why collaboration is vital.” Roger Smythe

“I think the trick here is to be very sincere and open about the whole process.” V Sunil

“Some people have to check your passport at the airport, some people have to do menial jobs, but because you’re creative you think you’re above the rest. You can’t be creative if you’re not honest.” Ferran Adrià

“It’s pretty commonly known among designers that if you don’t know what to do with a shape, it’s either a vase or a lamp.” Frank Tjepkema

“Designers don’t read. If they did, they would have figured out quite quickly that we made it all up.” Noreen Morioka

Marian Bantjes

Marian Bantjes has been variously described as a typographer, designer, artist and writer. Working from her base on a small island off the west coast of Canada, her personal, obsessive and sometimes strange graphic work has brought her international recognition.

5.5 designers

Since 2003, 5.5 designers have established an enviable reputation, being awarded the Grand Prix de la Création by the Paris City Council after just three years of business. Far from focusing only on shaping objects, 5.5 designers enforce a conceptual rigour that sees them permanently question their design status.

Patricia Urquiola

There’s very little Patricia Urquiola hasn’t turned her hand to in the field of design. Since establishing her studio in 2001, her prolific output has found markets through brands such as De Padova, B&B Italia, Alessi, Driade, Kartell, Flos and Moroso.

Marcel Wanders

Marcel Wanders grew up in Boxtel, the Netherlands, and graduated cum laude from the School of the Arts Arnhem (now ArtEZ Institute of the Arts) in 1988. He became world-renowned for his iconic Knotted Chair, which he produced for Droog Design in 1996. His work is now ubiquitous as he designs for leading contemporary labels and is both founder and art director of Moooi.

Bruce Mau

Bruce Mau is a critical thinker, visionary and voice in our modern world. Igniting revolution within industries ranging from corporate and technological to urban and environmental, Mau uses design and his own optimism as primary vehicles for positive change.

AdamsMorioka

Sean Adams and Noreen Morioka founded AdamsMorioka in Beverly Hills in 1994. The simplicity of their work has attracted leading clients including Sundance, Nickelodeon, Frank Gehry Associates, the Walt Disney Company and many other major international companies.

Luyanda Mpahlwa

Architect Luyanda Mpahlwa is principal and director of MMA Architects in Cape Town. Mpahlwa completed his National Architectural Diploma in 1986 while serving a five-year term in Robben Island Prison, before going on to complete a Masters in Architecture at the Technical University of Berlin in 1997.

Lynda Relph-Knight

Lynda Relph-Knight has been editor of the UK’s Design Week since 1989. The role encompasses editing the world’s first and only weekly design magazine and its daily website, as well as overseeing the Design Week Awards and Benchmarks prize scheme for branding.

BarberOsgerby

After completing their Masters in Architecture at the Royal College of Art, Edward Barber and Jay Osgerby founded BarberOsgerby in 1996 and Universal Design Studio Ltd in 2001. They have worked for a diverse range of international clients including Cappellini, Magis, Flos, ClassiCon, Venini, Isokon Plus and Swarovski.

Jannes Hendrikz

Jannes Hendrikz is the compositor and creative director of the Blackheart Gang by night, and TVC director for Shy the Sun by day. Completely self-taught, Hendrikz began his career at Refinery before moving to BlackGinger.

Javier Mariscal

Since Javier Mariscal took up a pencil in the 1970s to earn his living, his life and career have been characterised by his creative incontinence and the need to express himself through multiple disciplines.

Keith Rose

Keith Rose is one of only a select few to be inducted into the Clio TV Hall of Fame, for his BMW Mouse commercial.

W+K Delhi

W+K Delhi was formed in 2007 with the merger of Wieden+Kennedy and A, a Delhi-based creative agency. Founders of A in 2004, managing director Mohit Jayal and executive creative director V Sunil led the agency in defining a new approach to branding India, rejecting the clichés of aspirational faux-western imagery and defensive ethnicity.

Dwayne Spradlin

Dwayne Spradlin is president and CEO of InnoCentive Inc, an open innovation community of smart, creative people who provide solutions to tough problems in almost any industry you can think of.

Stephen Burks

With his New York studio, Readymade Projects, Stephen Burks has been responsible for creative design direction on projects ranging from retail interiors and events to packaging, lighting, furniture and home accessories.

Commonwealth

David Boira and Zoë Coombes are two architecturally trained furniture designers who work together under the studio name Commonwealth, based in New York. Both hold a Masters of Architecture from Columbia University’s Graduate School of Architecture.

Dai Fujiwara

Dai Fujiwara joined the Miyake Design Studio in 1994 upon graduating from the Dyeing and Weaving Course at Tama Art University. After working as a member of the Issey Miyake Collection design staff, he launched the A-POC project with Issey Miyake in 1998. This won the Good Design Award in 2000 and the Mainichi Design Award in 2003.

Dunne&Raby

Dunne&Raby – Anthony Dunne and Fiona Raby – use design as a medium to stimulate debate among designers, industry and the public about the social, cultural and ethical implications of existing and emerging technologies.

Li Edelkoort

Li Edelkoort is a trend forecaster, educator, curator and publisher based in Paris. She has fostered design’s creative talent as chairwoman of the Design Academy Eindhoven between 1998 and 2008.

Craig Wessels

Craig Wessels studied graphic design at the Natal Technikon in Durban. During his compulsory military service he began studying for a BComm in marketing and psychology, which led him to advertising.

Keith Helfet

Born in Calvinia, South African Keith Helfet studied Mechanical Engineering at the University of Cape Town before doing a Masters in Automotive Design at the Royal College of Arts in London.

Rick Valicenti

Rick Valicenti is founder and design director of Thirst, a communication design firm devoted to art, function and real human presence. His clients include the leaders of Chicago’s design and cultural communities.

Nobumichi Tosa

With a Masters in Art from Tsukuba University in Japan, Nobumichi Tosa established Maywa Denki with his brother in 1993. Initially an exclusive art unit belonging to Sony Music Entertainment, it transferred its management to Yoshimoto Kogyo Co Ltd in 1998.

Roger Smythe

Roger Smythe began work at the Clearwater Group, holding the positions of creative director and new business development manager between 1997 and 2002. Then, with Reot Reolon, he co-founded motion design house Masters & Savant to service television channels, advertising agencies and corporates alike.

Ferran Adrià

Ferran Adrià is the famed head chef of the elBulli restaurant in Spain. elBulli has three Michelin stars and has been ranked first in the S Pellegrino World’s 50 Best Restaurants for the past three years.

Frank Tjepkema

After studying at the Technical University of Delft for two years, Frank Tjepkema graduated in 1996 from the Design Academy Eindhoven. Following this he obtained an MA degree in 1998 from the Sandberg Institute in Amsterdam.

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