Roger Smythe began work at the Clearwater Group, holding the positions of creative director and new business development manager between 1997 and 2002. Then, with Reot Reolon, he co-founded motion design house Masters & Savant to service television channels, advertising agencies and corporates alike.
Within his role as executive creative director, Smythe’s direction of various animation projects has led to the successful implementation and execution of award-winning campaigns and branding in South Africa, Asia and the United States.
Smythe is a recognised industry commentator, a Promax|BDA international judge and a board member of AnimationSA. He is also a co-owner of Masters Media Africa, a specialist television design and broadcast agency.