Paula Scher at What Design Can Do

Paula Scher spoke about environmental graphics and being in a "freefall" position creatively at What Design Can Do 2012 in Amsterdam.

At the What Design Can Do conference in Amsterdam renowned graphic designer Paula Scher talked about the importance of putting yourself in a position of freefall to be able to grow creatively. Here she talks about her environmental graphic projects involving schools and public parks in New York.

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