How Tom Dixon outsmarts his imitators

The prolific industrial designer tells us how he has outstayed his many "made in China" imitators.
Posted 27 Sep 12 By Design Indaba Duration: 00:05:27 Industrial DesignProduct Design Interviews / Video Interviews Comments

In his latest season's work, industrial designer Tom Dixon has explored manufacturing techniques that enable him to stay one step ahead of his imitators. A canny brand-builder, he talks here about his latest lighting designs and about a range of decor accessories that add a new layer to his range of furniture and products.