SOUR "Hibi no Neiro" by Masashi Kawamura

A Japanese band's fans from across the world feature in their music video, thanks to just a webcam and the creative experimentation of Masashi Kawamura.

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Masashi Kawamura
Masashi Kawamura is a creative director and founder of the creative lab PARTY, with offices in Tokyo and New York.
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For the music video of Japanese band Sour’s "Hibi no Neiro" (tone of everyday) from their first mini album "Water Flavor EP", Masashi Kawamura (together with Hal Kirkland, Magico Nakamura and Masayoshi Nakamura) involved actual Sour fans.

Kawamura and team called on Sour fans all over the world to participate in a creative experiment that sees each person and scene is this video filmed just via webcam.