Yves Behar: Design. Stories. Life

Design brings stories to life, life brings design to a story and a story brings design to life, says the founder of Fuse Project.

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Yves Béhar's presentation considers design in context - in terms of social impact, the design climate of the time and the implications of a creative economy. Sharing his own product design and the processes behind Fuse Project's work, Yves Behar reveals his belief in design, "built from the inside out".

In congruence with his mantra, "Design. Stories. Life", Yves Behar concludes that design brings stories to life, life brings design to story and story brings design to life.