At Design Indaba 2011, creative duo Brad Armitage and Rui Esteves talk about bringing the European espresso bar culture to the pavements of South Africa in the form of Vida e Caffé.
Armitage explains how focus, patience, loving what you do, and building a community are the pillars of the business model and success behind the coffee establishment.
Building a brand can take a long time... Any monkey can have a good idea but it doesn't happen overnight.
The pair unveil their latest venture, &Union, a shrine to handcrafted, artisanal beer. Esteves explains that design and packaging are as important as the quality of the beer itself, and also talks about how the "real beer movement" was born.