Wally Olins talks about the branding of nations. He says that while no nation is perfect, by focussing on some of their unique characteristics, they can draw many people. Olins also talks about making countries more international and more open, and how to manage an image.
Wally Olins
Posted 21st October 2010 • By Design Indaba • Topic Creative Economy • Category Speaker Talks in Design Indaba TV
