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Dean Poole on playing with words
The creative director of New Zealand agency Alt Group reveals the ABC's of his creative language.
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Dean Poole on playing with words (trailer)
"Part of the system of creativity is creating the rules," says Dean Poole at Design Indaba Conference 2014.
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This Over That
Creative director and co-founder of Alt Group Dean Poole's delightful little book "This Over That" visualises phrases containing the word "over".
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Dean Poole
Creative Director
Dean Poole is co-founder and creative director of Alt Group, a multidisciplinary design studio based in New Zealand.
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