Dean Poole is co-founder and creative director of Alt Group, a multidisciplinary design studio based in New Zealand. He studied at Elam School of Fine Arts, University of Auckland, majoring in sculpture, graduating in 1993. Committed to raising the profile of New Zealand design locally and internationally, he has been involved in the establishment of the Design in Business Awards with The Designers Institute of New Zealand and the Better by Design programme in conjunction with government agency New Zealand Trade and Enterprise.
Poole has helped conceptualise and deliver on a number of national interest projects including the promotion of New Zealand creative industries for Brand New Zealand. He is a frequent keynote speaker at local and international conferences, including Semi-Permanent, AGIdeas, ADGA and DINZ. His creative direction has been awarded the highest accolade in New Zealand five times, The Purple Pin. In 2010 he was also awarded the John Britten Black Pin, the most prestigious individual award for his contribution to design in New Zealand and internationally.
Since 2005 Alt Group has won over 350 international and national awards, including the Red Dot Grand Prix for corporate design, Art Directors Club Gold Cube, Gold Cannes Design Lion, Graphis Platinum, AGDA Pinnacle, Type Directors Club NY, TokyoTDC, AIGA, One Show Pencils and a Webby Award. In 2010, Alt Group was named the Australasian Design Agency of the Year in CREATIVE’s Hotshop Awards. The studio’s work has also been awarded the German Design Prize in 2013. The company’s work has been featured in leading international design publications including the ID Design Annual, Creative Review and Elephant magazine.
Poole is a member of the AGI, Alliance Graphique Internationale, an organisation of the world’s leading artists and designers.