INSPIRE / Wally Olins

Navigation

Content

${subTitle}
${teaser}

About this Presentation

Wally Olins

Wally Olins talks about the branding of nations. He says that while no nation is perfect, by focussing on some of their unique characteristics, they can draw many people. Olins also talks about making countries more international and more open, and how to manage an image.

View speaker profile

Facebook Comments