This Over That

Creative director and co-founder of Alt Group Dean Poole's delightful little book "This Over That" visualises phrases containing the word "over".

I love language, and that's really our base material as graphic designers, says Dean Poole. 

And his award-winning work attest to this; campaigns and identities created by the New Zealand-based multi-disciplinary studio are riddles with word squares, acrostics, mesostic and concrete poetry.  

His delightful little pocket-sized book This Over That visualises phrases with the word "over" and shows the relationship between mind over matter and replaces the word "over" with a horizontal line, stacking the words on top of each other. The book earned him a Bronze award at New Zealand's Best Awards for category for editorial and book design. The book

At the Design Indabs Conference 2014 he presented a highly amusing story he crafted using a raft of the phrases in sucession. 

You could win one of twenty copies of the book if you complete our Design Indaba user survey here

Watch the Talk with Dean Poole