Window shopping

Oscar Diaz draws on the principle of a kaleidoscope to create a window display for Hermés Japan.

Shapes and colours collide in Oscar Diaz’s window display for Maison Hermés in Japan.

Hermés Japan recently invited London-based designer Diaz to launch their new Spring/Summer 2014 collection through an eye-catching window display.  As Hermés’ annual theme is "Metamorphosis" Diaz decided to create an ever-changing display, Herméscope.  

Diaz took inspiration from the mythic “Carré Hermés” created in 1937, which saw patterns being screen-printed onto various silk fabrics. With this technique in mind, Diaz further applied the kaleidoscope principle to his creation, encouraging passers-by to contemplate an ever changing, slowly evolving set of patterns taken from the Spring/Summer 2014 collection.

Beyond the idea of the kaleidoscope is the relationship between science and nature, and my fascination for mathematically moulded shapes, says Diaz.

The symmetrical characteristic, which is abundant in plants and flowers are used by Diaz to create patterns that allude to the constantly changing cycles of nature.

The Herméscope installation aims to generate a visual metamorphosis of shapes and colours, producing intricate patterns that change in real time and are made by framing details of the items that make up the Spring/Summer 2014 collection. 

Watch the Talk with Oscar Diaz