From the Series
When newly-weds Ottavio and Rosita Missoni launched their eponymous knitwear business in a small workshop in 1953, they had little inkling of the empire their enterprise would become. Just over 60 years and two generations later – with all three of their children playing leading roles and granddaughter Margherita now designing accessories – Missoni has become the “first famiglia” of Italian design with offshoots from fashion into homeware and hotels and various brand collaborations.
The driving spirit on which Missoni’s entire ethos has been built has come from Mama Missoni herself, Rosita – now about to turn 83 and still a vital creative force in the company. She will speak about her journey and inspirations at Design Indaba Conference 2015 (alongside fellow speakers William Kentridge, Dan Wieden, Hella Jongerius and others).