Singapore-based design and branding studio, Foreign Policy is skilful at coming up with fresh and exciting ways to get brand names out there. Whether they are working on branding strategies for clients, acting as creative consultants or designing in-house projects, creative directors Yah-Leng Yu and Arthur Chin always bring substance to their work with strong, narrative-driven design.
If you aren’t familiar with the studio’s portfolio, its latest project for The Working Capitol is a good introduction to the team’s original thinking and design work.
For the last couple of months, Yu and Chin have been working on designing wayfinding systems into architecture and any other form of public space. After creating the branding and identity for a co-working collective in Singapore, The Working Capitol, they looked at ways to integrate the new identity into the organisation’s workspace.
After spending some time in the building, Yu and Chin came to the conclusion that the space was in dire need of some navigational signage. So they plotted a course, designed a series of visual markers, and then cleverly combined them with certain structural elements to create a 2D and 3D wayfinding route throughout the building. Wooden signs protrude from walls, directional arrows and lines wrap around corners and staircases, and quirky, route-finding wording plays on labelling and setting.
