Daisy do

"Sitting pretty" is just one of the things you'll be doing with Ronel Jordaan's new Daisy Stool, made of 100% Merino wool.

Ronel Jordaan's new Daisy Stool takes is inspired by a crocheted bedspread. The latest in her collection of hand-crafted felt objects, the seat embodies her enthusiasm for nature and gorgeous once-off pieces.

Since 2004 Jordaan has been pushing the boundaries of what can be done in hand-felted wool, and has become known for her unique felt rocks and pebble carpets, both locally and abroad. Using the felting process to create new textures and shapes, Jordaan's range is constantly evolving and includes fashion, accessories, household items and lamps.

We asked her a few questions about the new Daisy Stool:

What was the inspiration behind the Daisy Stool?

A beautiful crochet blanket inspired me. Old techniques have always fascinated me. I think that’s why I started working in felt and have a love for crafts and crafters.

What materials did you use for the  stool, and what other designs are there in this collection?

The stool is made of 100% Merino wool and metal rods. I am working on a whole range of products using the same pattern. In the collection we have lights, cushions poufs and the stool.

What inspired you to create products using felt?

I mainly work in wool and constantly do product development. When I started the felting business my aim was to create employment and up-skill women only. The hand felting process fits very well with my vision and so I constantly develop products specifically for felting.

You are moving towards a more "applied" way of using felted wool, can you elaborate? 

As a small business it is important for me to grow and improve the skills of the women I work with. In order to achieve this growth, we have to look at the value proposition we offer clients and how we can grow our customer base. This influences my design decisions and product development. Handmade felt is still perceived as a craft and therefore the market is small. Using felt as applied art gives us the ability to move into a wider market, with more applications for our products.

What are you currently working on?

I am doing development for outdoor use and a treatment for wool. I have also been invited to take part in an International Felt Art Exhibition in 2013 and so am wrecking my brain to make "ART".

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