From 2D to 3D and back again

Jongha Choi’s 2D designs can be plucked straight off the wall.

Jongha Choi’s recent project De-dimension_From 2D to 3D takes the seemingly 2D and transforms it into 3D. At first glance, Choi’s design collection appears to be a two-dimensional wall art piece. But upon closer inspection, the piece can be plucked from its surface and unfolded into functional tables and chairs. When the objects are no longer needed, they are folded and stored as art once again.

Choi’s works question art’s relation to humanity. Through his piece, he explores the way advancements in technology changes our interaction with imagery.

“Unlike the past, we are not only seeing the image as a means of reproducing objects but also giving essential identity to the image itself,” he says.

His work stems from a central question he asked himself: “In our current situation, in which modern society experiences the image, in relation to advertising, image circulation and the internet, why do we not question an image’s confinement to a flat surface.”

Jongha Choi has an MFA and BA in sculpture from Seoul National University and recently graduated from the Design Academy Eindhoven in 2015. De-dimension_From 2D to 3D is a culmination of the work he did for his master’s thesis. 

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