Hideki Inaba on striking a balance between graphic design and commercial considerations

Graphic design should be something that’s easy to understand, almost instinctive, Hideki Inaba believes.

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In his Design Indaba Conference talk, Inaba speaks about graphic design in Japan, working for various cultural magazines and his New Line projects. He also talks about the commercial aspects of graphic design, procrastination and his designs for a Japanese cosmetics house.

Design should be easy to understand so designers should create things that are almost instinctive, says Hideki Inaba

It often works to break away from your burdens and just be creative, he has found.

Graphic design cannot detach itself from certain commercial considerations, says Inaba.