Hideki Inaba has distinguished himself by following his instincts and expressing a personal sense of "now". With his liberal style, free of outdated stereotype, the self-taught Tokyo-based designer and graphic artist has done work for Nike, Sony, Walt Disney, Levi's, shu uemura and Kenzo. He was responsible for the distinctive look of the Gas Book series and the magazines SAL and +81. In 2004 he initiated the personal project Newline, which features his self-works where clients weren't involved. He focuses his attention on the expression of beauty, detail, colours and movement.