At Design Indaba 2011 Jody Aufrichtig and Nick Ferguson talk about being hoteliers, property group partners, and private equity company shareholders, all the while integrating art and commerce into their business ethos.
Lesson Number 1: Only make investments within a 20-minute radius of your office.
Their hotel business, Daddy's World, consists of the Daddy Long Legs Art Hotel, The Grand Daddy Hotel and rooftop Trailer Park, Daddy Cool Restaurant and Old Mac Daddy.
Creating “theatre in retail” is what Aufrichtig and Ferguson aimed to do with their development of select Cape Town buildings with a historical or architectural legacy.
Aufrichtig and Ferguson tell the story of the Daddy Long Legs brand and how an airstream caravan park on the roof of a Cape Town hotel came to be. They discuss the Old Mac Daddy themed trailer park and the need for a global mindset. They also talk about Scandinavian influences, décor detox and eco-friendly design.
From accounting to property investment, the pair explain how their investment in the Old Biscuit Mill was instrumental in the regeneration of Woodstock in Cape Town, being hoteliers, property group partners, and private equity company shareholders, all the while integrating art and commerce into their business ethos.