Rasshied Din is a well-known designer and ex-partner in the successful interior and graphic design consultancy Din Associates. Started in 1986, the consultancy formed dynamic relationships in its early work with George Davies at Next and Stephen Marks of French Connection. Many clients benefited from the retail knowledge and expertise that the company has gained over the years.

Din Associates's has clients included Nicole Farhi, Polo Ralph Lauren, Escada, Joop!, Victoria & Albert Museum, Liberty, Harrods, French Connection, Selfridges, Habitat, Tommy Hilfiger and the Earl of Spencer. Din has behind his name the prestigious Harvey Nicols/Observer Magazine Young Business Person of the Year Award. Din also published the book New Retail in 2000.

The consultancy’s closure in 2007 ended a 20-year business relationship between Din and John Harvey, co-founder of Din Associates.