Dwayne Spradlin introduces InnoCentive, "A Really Big Idea". Advanced forms of communication means that the world is getting smaller, which means that people are able to connect in ways only imagined before. Spradlin talks about the benefits of such connectedness, social networking, crowdsourcing, and the reinvention of product and brand personas to meet the demands of customers and clients, while finding unique solutions to pressing problems.
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