“I’d like to suggest to founder Ravi Naidoo that it might be time for a name change from Design Indaba to (and I’m still working on this) … Most Awesome Assembly of Creatives in One Place Like, Anywhere, Ever Indaba.”

Maybe it's just me, but what is it about the second day of the Design Indaba? Opening day is always a trip: It's like Christmas morning (or in my case Chanukah).

At the Design Indaba in Cape Town, between February 23 and 25, international and local designers, artists, marketers, advertising executives and other delegates will be asked to participate in what Absa, a sponsor of the event, hopes will become "the biggest digital artwork ever produced at a single event".

David Butler is responsible for leading the global design vision and strategy for the Coca-Cola Company. Since 2004, he has led the design thinking for some of the world’s most loved and valuable products.

Alberto Alessi is president of Alessi Spa as well as head of marketing strategy, communication and design management. The eldest son of Carlo Alessi, he belongs to the third generation of the Alessi family and officially joined the company in 1970.

Maarten Baas created the famous Smoke series, in which he charred furniture and treated the torched skeletons with a coating that turned them into useable pieces. As an iconic collection of modern design, “Smoke” is now in several permanent museum collections.

Graphic designer, type designer, design educator, a pioneer in the field of 3D Hebrew lettering and a typographic experimentalist who invented the term Biotypography… Oded Ezer’s projects, posters and graphic works are showcased and published worldwide.

I'd like to suggest to founder Ravi Naidoo that it might be time for a name change from Design Indaba to (and I’m still working on this) ... Most Awesome Assembly Of Creatives In One Place Like, Anywhere, Ever Indaba.

Creative director of Google Creative Labs, Robert Wong was born Chinese, grew up Dutch, was Canadian, and is now American. While practicing accounting in Toronto, he woke up one day, flew to New York, and became a graphic designer instead.

This South Africa-born entrepreneur is very passionate about the triple thrusts of cadence, design and quality in open source. He believes that free software can become the de facto way the world builds and experiences all software.

Jens Martin Skibsted, founding partner of Skibsted Ideation, KiBiSi and Biomega, is one of most inspiring and creative Danish designers and design thinkers, whose work has been accredited worldwide.

Ben Fry is principal of Fathom, a design and software consultancy located in Boston. He received his doctoral degree at the MIT Media Laboratory, where his research focused on combining computer science, statistics, graphic design and data visualization as a means for understanding information.

Kiran Bir Sethi is a designer who became a teacher, a principal who grew into an education reformer, and subsequently morphed into a social entrepreneur. She uses the language of design to develop curriculum innovation and community-based social programmes.