The project, which aims to fund the installation of a streetlight system into one of Cape Town's more dangerous neighbourhoods, empowers individuals with the potential to be active agents in change.
Design Indaba Trust, Faith47 and Thingking have teamed up to create a mural that seeks to create a community level change through the duality of art-based social impact.
The multi-storey artwork provides a visual feedback loop for those who view it; the wall lights up at night each time enough money is raised for one new light to be installed in a pathway of the informal settlement of Monwabisi Park in Khayelitsha, through the organisation VPUU (Violence Prevention through Urban Upgrading).
The intricate lighting pattern is an artistic endeavour that also serves as a reminder that there are communities in the city that lack the luxury of light, which is a major public safety concern.
The artwork itself is named "Harvest", which Faith47 explains is about contributing what we have to offer and reaping the returns.
“We speak so much of the lack of abundance, of neglect and depravity. There is such a serious lack of sustenance and substance, of understanding in South Africa. This image ('Harvest') is a reversal of that," says Faith47.
Similar to John Lennon’s "War is Over" campaign, the image is about manifesting reality and the destiny of a society, country or world to give, work and reap, says Faith.
"For all to gather, acquire and mature – not to say these things will actually happen but to be able to imagine it brings it within our realm of possibilities.”
Support the project at www.anotherlightup.com [now closed]
Make a donation via Payfast or EFT from anotherlightup.com or by SMSing "Anotherlightup" to 42059 (costs R30).
The Thundafund campaign is now closed but any donations until January 2015 go directly towards putting up streetlights in Monwabisi.
The lights have been installed! Watch our round up video on the final outcome of Anotherlightup.
Download press images
Lighting and tech design: Thingking
Producers: Design Indaba Trust
Project manager & marketing: Sarah Jayne Fell (Design Indaba)
Website: Inky3D for Interactive Africa
Photography and video timelapse: Rowan Pybus @makhulu
Video interviews: Design Indaba