Olympic fit

Posted 27th July 2012 • By Design Indaba • Topic Graphic Design & Illustration • Category Design Snippets
Fit, an exhibition of graphic design work by British designers, celebrates the positive spirit of the 2012 London Olympic Games.
Velodrome by Jonathan Barnbrook.
Velodrome by Jonathan Barnbrook.
FIT by Marina Willer with Ian Osborne.
FIT by Marina Willer with Ian Osborne.
New Gold Dream by Vaughan Oliver with Marc Atkins.
New Gold Dream by Vaughan Oliver with Marc Atkins.
Olympic Origins Tom Daley – Tomato.
Olympic Origins Tom Daley – Tomato.
Onomatopoeialympics by Michael Worthington.
Onomatopoeialympics by Michael Worthington.
The Archer by Jonathan Barnbrook.
The Archer by Jonathan Barnbrook.
Closed Until Further Notice by Jake Tilson.
Closed Until Further Notice by Jake Tilson.

With mere days to go until the 2012 Olympic Games in London, a new graphic design exhibition celebrates the spirit of the Games.

Fit is a showcase of London 2012 inspired posters by contemporary British designers.

The initiative of Jonathan Barnbrook and Vaughan Oliver, Fit aims to highlights the creativity and innovation of the UK’s foremost graphic designers – by invitation only.

The designers that have been invited to contribute to the exhibition inclide Neville Brody, Jonathan Barnbrook, Bibliotheque, Marina Willer and Angus Hyland. The brief was to create posters that spread a positive message about the Olympic Games.

Barnbrook added: “We want to highlight the UK's depth of talent to show the important role graphic design can play in crystallising the spirit of this kind of globally observed event in visual terms.”

Fit can be seen at Central Saint Martins in London until 30 August 2012.

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Neville Brody is a renowned designer, typographer, art director and brand strategist. He is also an educator and a passionate voice in the design community.

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Bibliothèque is a design consultancy that produces captivating design solutions, underpinned by conceptual thinking, detail and innovative production.