Monumental fashion

Posted 18th May 2010 • By Design Indaba • Topic Fashion & Jewellery Design • Category Design Snippets
A collaboration between photographer Guido Schwarz and designer Lara Klawikowski was bound to be different.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.
Photo by Guido Schwarz.

A collaboration between photographer Guido Schwarz and designer Lara Klawikowski was bound to be different. “I saw her designs at the Design Indaba and just knew that I wanted to photograph them,” says the German-born photographer that has been based in Cape Town since 2006.

The Afrikaans Language Monument in Paarl may seem like an unusual location for a fashion shoot but Schwarz says it is not a political statement. “The monument has a stunning geometric shape and form combined with raw, exposed concrete that I have always thought would make the perfect backdrop for a shoot.”

As such, Schwarz finds the place quite calming, describing it as “zen-like”. He explains: “When people look at my work I want it to evoke an emotion. I want to encourage people to look at things differently.”

Credits:

Location: Afrikaans Language Monument Paarl.
Photographer: Guido Schwarz.
Hair and makeup: Marite Crous.
Model: Lala Quail, Ice Model Management.
Design and styling: Lara Klawikowski.

A collaboration between photographer Guido Schwarz and designer Lara Klawikowski was bound to be different. “I saw her designs at the Design Indaba and just knew that I wanted to photograph them,” says the German-born photographer that has been based in Cape Town since 2006.

The Afrikaans Language Monument in Paarl may seem like an unusual location for a fashion shoot but Schwarz says it is not a political statement. “The monument has a stunning geometric shape and form combined with raw, exposed concrete that I have always thought would make the perfect backdrop for a shoot.”

As such, Schwarz finds the place quite calming, describing it as “zen-like”. He explains: “When people look at my work I want it to evoke an emotion. I want to encourage people to look at things differently.”

Comments