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What can your creativity do?

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Posted on February 6th 2009

“What can your creativity do?” asks the Design Indaba Conference 2009 with a line-up of more than 30 creative leaders.


It has been proven time and time again: ordinary Africans have an innate creativity and ingenuity.

Consider Stellenbosch resident Colin Vale who developed a paraffin stove that extinguishes itself when bumped over, reducing the chance of shack fires. Or Malawian William Kamkwamba who created a wind turbine from scrap and bicycle parts to light up his house at night. Not to mention Azemeraw Zeleke from Ethiopia, who transforms bombshells into coffee machines.

“What can your creativity do?” asks the Design Indaba Conference 2009. Hoping to spur delegates into action, this year will again boast a line-up of more than 30 world leaders in the graphic, product, new media, architecture, fashion and advertising design arenas.

From the world’s best chef, Ferran Adrià, to the self-reflexive youngsters at 5.5 design, Design Indaba Conference 2009 has placed no limits on age and creative medium. From the man synonymous with “fabulous”, Marcel Wanders, to the man heralded for explicating the power of design to augment change, Bruce Mau, Design Indaba Conference 2009’s only curatorial guideline is "nothing but the best". And let us not forget Dai Fujiwara, creative director of Issey Miyake!

A number of significant corporate agencies are sure to entice on the advertising front. Hailing from India, Mohit Dhar Jayal and Sunil Vysyaprath of W+K Delhi are responsible for Nokia and Incredible !ndia. In turn, Sean Adams and Noreen Morioka of AdamsMorioka have created the globally recognised visuals associated with Sundance, Nickelodeon and the Walt Disney Company.

Besides Wanders and 5.5, on the product design front, Patricia Urquiola is said to have designed enough work to fully furnish a large house, inside and out. As prolific and widely recognised are Jay Osgerby and Edward Barber of BarberOsgerby.

Product designer Stephen Burks returns to South Africa following his Aid to Artisans development project in 2006.

Leaping the divide between science fiction, product and experience, Anthony Dunne and Fiona Raby of Dunne&Raby explore the psychological impact of technology; while the duo at Commonwealth, David Boira and Zoë Boira Coombes, find new applications for architecture by playing with scale and production. In turn, Nobumichi Tosa’s nonsense machines are sure to boggle the senses.

With a decidedly quirky flavour, Frank Tjepkema’s products, interiors, identities and interiors can’t help but make one smile – and then we haven’t even got to Marian Bantjes’s meticulously executed graphic design yet. Font, graphic and scripting designer Rick Valicenti of Thirst/3st also takes digital creation beyond the grain.

Also cutting the edge of wit, it is with great pleasure that we welcome Javier Mariscal back after his incredible presentation at Design Indaba 2003. Other returnees include automobile designer Keith Helfet with South Africa’s first electric car and architect Luyanda Mpahlwa with his solution to the Design Indaba 10x10 Housing project. And, of course, the world’s leading trend forecaster, Li Edelkoort.

And this is just a taste of what's to come! Look out for further speaker announcements in upcoming weeks.

So, what can your creativity do? Design Indaba Conference 2009 promises to push the limits of your imagination beyond the physical.

Ferran Adrià

Ferran Adrià is the famed head chef of the elBulli restaurant in Spain. elBulli has three Michelin stars and has been ranked first in the S Pellegrino World’s 50 Best Restaurants for the past three years.

5.5 designers

Since 2003, 5.5 designers have established an enviable reputation, being awarded the Grand Prix de la Création by the Paris City Council after just three years of business. Far from focusing only on shaping objects, 5.5 designers enforce a conceptual rigour that sees them permanently question their design status.

Marcel Wanders

Marcel Wanders grew up in Boxtel, the Netherlands, and graduated cum laude from the School of the Arts Arnhem (now ArtEZ Institute of the Arts) in 1988. He became world-renowned for his iconic Knotted Chair, which he produced for Droog Design in 1996. His work is now ubiquitous as he designs for leading contemporary labels and is both founder and art director of Moooi.

Bruce Mau

Bruce Mau is a critical thinker, visionary and voice in our modern world. Igniting revolution within industries ranging from corporate and technological to urban and environmental, Mau uses design and his own optimism as primary vehicles for positive change.

Dai Fujiwara

Dai Fujiwara joined the Miyake Design Studio in 1994 upon graduating from the Dyeing and Weaving Course at Tama Art University. After working as a member of the Issey Miyake Collection design staff, he launched the A-POC project with Issey Miyake in 1998. This won the Good Design Award in 2000 and the Mainichi Design Award in 2003.

W+K Delhi

W+K Delhi was formed in 2007 with the merger of Wieden+Kennedy and A, a Delhi-based creative agency. Founders of A in 2004, managing director Mohit Jayal and executive creative director V Sunil led the agency in defining a new approach to branding India, rejecting the clichés of aspirational faux-western imagery and defensive ethnicity.

AdamsMorioka

Sean Adams and Noreen Morioka founded AdamsMorioka in Beverly Hills in 1994. The simplicity of their work has attracted leading clients including Sundance, Nickelodeon, Frank Gehry Associates, the Walt Disney Company and many other major international companies.

Patricia Urquiola

There’s very little Patricia Urquiola hasn’t turned her hand to in the field of design. Since establishing her studio in 2001, her prolific output has found markets through brands such as De Padova, B&B Italia, Alessi, Driade, Kartell, Flos and Moroso.

BarberOsgerby

After completing their Masters in Architecture at the Royal College of Art, Edward Barber and Jay Osgerby founded BarberOsgerby in 1996 and Universal Design Studio Ltd in 2001. They have worked for a diverse range of international clients including Cappellini, Magis, Flos, ClassiCon, Venini, Isokon Plus and Swarovski.

Stephen Burks

With his New York studio, Readymade Projects, Stephen Burks has been responsible for creative design direction on projects ranging from retail interiors and events to packaging, lighting, furniture and home accessories.

Dunne&Raby

Dunne&Raby – Anthony Dunne and Fiona Raby – use design as a medium to stimulate debate among designers, industry and the public about the social, cultural and ethical implications of existing and emerging technologies.

Commonwealth

David Boira and Zoë Coombes are two architecturally trained furniture designers who work together under the studio name Commonwealth, based in New York. Both hold a Masters of Architecture from Columbia University’s Graduate School of Architecture.

Nobumichi Tosa

With a Masters in Art from Tsukuba University in Japan, Nobumichi Tosa established Maywa Denki with his brother in 1993. Initially an exclusive art unit belonging to Sony Music Entertainment, it transferred its management to Yoshimoto Kogyo Co Ltd in 1998.

Frank Tjepkema

After studying at the Technical University of Delft for two years, Frank Tjepkema graduated in 1996 from the Design Academy Eindhoven. Following this he obtained an MA degree in 1998 from the Sandberg Institute in Amsterdam.

Marian Bantjes

Marian Bantjes has been variously described as a typographer, designer, artist and writer. Working from her base on a small island off the west coast of Canada, her personal, obsessive and sometimes strange graphic work has brought her international recognition.

Rick Valicenti

Rick Valicenti is founder and design director of Thirst, a communication design firm devoted to art, function and real human presence. His clients include the leaders of Chicago’s design and cultural communities.

Javier Mariscal

Since Javier Mariscal took up a pencil in the 1970s to earn his living, his life and career have been characterised by his creative incontinence and the need to express himself through multiple disciplines.

Keith Helfet

Born in Calvinia, South African Keith Helfet studied Mechanical Engineering at the University of Cape Town before doing a Masters in Automotive Design at the Royal College of Arts in London.

Luyanda Mpahlwa

Architect Luyanda Mpahlwa is principal and director of MMA Architects in Cape Town. Mpahlwa completed his National Architectural Diploma in 1986 while serving a five-year term in Robben Island Prison, before going on to complete a Masters in Architecture at the Technical University of Berlin in 1997.

Li Edelkoort

Li Edelkoort is a trend forecaster, educator, curator and publisher based in Paris. She has fostered design’s creative talent as chairwoman of the Design Academy Eindhoven between 1998 and 2008.

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