The Motel6 chain of budget hotels in the US and Canada are known for their clean, comfortable and affordable rooms. And they’ve just introduced their first new prototype in 12 years.

London's Priestmangoode, under the direction of Paul Priestman and Nigel Goode, designed the “Phoenix” prototype rooms that optimise space by combining multiple functions in creative ways. Named after the mythical birds that symbolise rebirth and renewal, the new prototype combines modern style, functionality, value and design that’s straight to the point.

The design has made provision for a new settee and banquette seating, just some of the features distinguishing Motel6 in the economy sector. The bedrooms are bright and airy with minimal furniture that seems to create the feeling of floating in space. A pedestal bed allows for extra storage space. This design encourages interaction between the guests and embodies the heart of Motel6 – no frills, uncomplicated, efficient and with a modern edge.

Clever use of space in the Phoenix has a flat screen TV built into a wall and space for laptops and iPod docks. The modular design also allows for mass-manufacturing off-site, as a way of keeping costs down.

Priestmangoode won a “Best Large Hotel” award at the Travel and Leisure Desgin Awards, with Sir Terence Conran on the panel of judges. Phoenix was inspired by Priestmangoode’s work designing the first-class airline cabins for Virgin, Swiss and Lufthansa airlines.