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SMS answers from David Kester

Posted on March 10th 2011

Design Council chief executive David Kester answers the questions sent to him during the recent Design Indaba Conference.


What about putting happy drugs into all alcoholic drinks? Something which makes people non violent?

Hmm, sounds like YOU might have been on the happy stuff during my talk. The aim is to create a social nudge not a liquid kosh! Still, nice try.

How do you put a "shove" policy forward when your government just has minimal appreciation for design such as in South Africa?

Simple. Get a meeting and don't talk about design. Talk only about their problem and how you can help.

David Kester

David Kester is the chief executive of the Design Council based in the United Kingdom.  As chief executive he leads national programmes and policies for industry, education and the public sector, which drive innovation and strengthen competitiveness in the UK and Europe.

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