David Kester on how design can nudge social behaviour

David Kester talks about how design can be applied to positively nudge social behaviour, save time and lives, and boost the economy.

In his role as the chief executive of the UK’s Design Council, David Kester explores ways that design can help "nudge" social behaviour and therefore boost the economy.

We are very deeply emotional and instinctive creatures... people want more self-determination in their lives, says Kester.

Kester talks about the shifting focus towards behavioural analysis, and design interventions in hospitals that can save time, money and lives, specifically on interventions that positively influence healthcare issues and social issues such as alcohol abuse.