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A Design Indaba 2007 speaker, Waterfall gave an energetic presentation to invited guests in Cape Town and Johannesburg, looking at the current trends, innovations, market challenges and opportunities in the "digital" communication sphere. Waterfall has been a creative director since he was 16, still remembering when computers came with soldering irons. In 2001 he partnered with five others to set up Poke, which was a vehicle to challenge everything that they had learnt, practiced and preached. It became the number-one digital studio in the UK in 2006 and is part of the advertising company Mother. In September 2007, Waterfall became the youngest and first digital president of D&AD. In November he was awarded the title of Royal Designer of Industry, the highest honour in design.
