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Design Indaba is proud to announce that the winning entries of the Superstars team have been immortalised as public artworks at the Cape Town International Convention Centre (CTICC).
This permanent exhibition has been installed opposite the coffee shop, where a space has been dedicated to showcasing the creative flair of the 11-member team. As a keepsake and collector’s item, a limited-edition Superstars portfolio has been printed, encapsulating the winning entries of an exceptional team of creative South Africans.
Rashid Toefy, CEO of the CTICC, believes the installation of this artwork speaks to the centre’s vision of making art accessible to the public. Art has always played a pivotal role at the CTICC and the centre houses some impressive artworks by renowned artists. “CTICC is proud to be able to showcase the Design Indaba Superstars collection, which celebrates the innate creativity that exists in our country,” he says.
Design Indaba aims to promote local creativity and fundamentally believe there’s creativity within everyone. Drawing inspiration from the 2010 World Cup, Design Indaba launched a campaign in December 2009 to find South Africa’s first creative team. The campaign called on South Africans from all walks of life to express their individuality in a unique way. Hundreds of South Africans tried out. The prize: National creative fame.
Team member, Guy Trangos, sums up the spirit of the challenge: “What excites me now is the collective creativity of the diverse and multifaceted team, the fact that we, in some way, can act as symbols of the depth of South African creativity.”
Design Indaba Superstar, Kate Butcher says: “Rather than trying too hard to be creative with my entry, I just wanted to do something simple, humorous and with a touch of irony. In other words: me.” Sixteen year-old Tammy Joubert hopes to inspire other young designers “to get out there and achieve their goals and dreams in life.”
The brief was simple and open-ended allowing for unique interpretations. Entrants were required to take a photograph of themselves in profile and then fill it in a way representative of them, using any material or device they liked.
The judges’ chosen 10 winners represent an eclectic mix of people from professional designers to those who are simply in touch with their creative sides. The 11th member was chosen by the public through SMS vote. The judging panel commented on the incredible diversity in both entries and entrants, with those who tried out for the team ranging in age from 5 to 91 and artworks taking the form of anything from cupcakes to beadwork.
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