Mother continent

Continent Africa’s T-shirts are for those that appreciate and enjoy simplicity.

From the Series

Design is often about seeking new horizons and pushing the boundaries. But Continent Africa’s much-loved tees provide the counterbalance to this. Rather it serves as a reminder that simplicity and restraint remain the energising force of good design.

During 2010 the Continent Africa tees cult following grew both locally, with devotees snatching up multiple shirts in irresistible colours, and internationally, with foreigners who appreciate that Africa is not only about NGOs and curios.

Continent Africa’s tees are produced entirely locally from 100% cotton jersey, which is also locally produced, in a beautiful range of colours and perfect-fitting styles for all ages.

See Continent Africa on stand 1401 at Design Indaba Expo from 25 to 27 February 2011.