Milton Glaser keeps it moving

New York’s SVA Theatre has been redesigned by world-renowned designer Milton Glaser.

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New York’s SVA Theatre has been redesigned by world-renowned designer Milton Glaser and features what may be the city’s largest kinetic sculpture atop the marquee. Based on Tatlin’s Tower, the iconic monument to the Bolshevik Revolution proposed by visionary architect Vladimir Tatlin in 1920, Glaser’s colourful homage consists of three metal cylinders that rotate at hourly intervals like an abstract timepiece. Expanding on the theme of time, the marquee is ringed by a zipper sign that displays quotations about the passage of time from historic figures such as Albert Einstein and Ronald Reagan.

New York’s SVA Theatre has been redesigned by world-renowned designer Milton Glaser and features what may be the city’s largest kinetic sculpture atop the marquee. Based on Tatlin’s Tower, the iconic monument to the Bolshevik Revolution proposed by visionary architect Vladimir Tatlin in 1920, Glaser’s colourful homage consists of three metal cylinders that rotate at hourly intervals like an abstract timepiece. Expanding on the theme of time, the marquee is ringed by a zipper sign that displays quotations about the passage of time from historic figures such as Albert Einstein and Ronald Reagan.